The Paradigm Your Paradigm Could Be Subverted Like

I… I just really wanted to use that subject. Forgive me, internets, for I have sinned.

The other night, as I was waiting for my delicious vegan bagel pizza to bake (you guys have no idea how delicious this is; I am eating one for lunch at this very second and my mouth is having spasms of happiness), I stumbled upon the Old Spice Twitter account and the real-time marketing campaign they’ve been doing with the guy in the shower in the towel (mmm, abs) responding to people’s tweets and facebook posts. Some of them are seriously hilarious (when he responds to Anonymous? Guys, I love it!).

I kind of love these Old Spice commercials because there’s a lot of mockery of the “manliness” ideal, a lot of tongue-in-cheek silliness, and overt mockery of the Axe commercials (which mostly make me want to stab myself or someone else). I find them to be pleasantly self-aware, plus I always encourage the shameless objectification of men–since the objectification of women is never going to go away, let’s at least level the playing field! I enjoy the idea of applying the “sex sells” concept to male bodies as well; it concedes that women have libidos and can also enjoy sexuality on a purely physical level.

Since the first “the man your man could smell like” commercial came out, there have been tons of parodies circulating around. I think this has to be my favorite, though, and since I currently have exciting and glamorous plans for this weekend of doing a lot of homework and studying, it rang a bit true:

Lovely.

I love geek culture adjustment. We are legion!

Happy weekend, all. I’m absurdly burnt out from a weekend that had suck that went up to 11. Here’s hoping for a great weekend and a better week next week! Maybe I’ll even catch up on my poor overloaded Google Reader.

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07/16/2010. Tags: , , . Uncategorized.

One Comment

  1. Tasty replied:

    When the suck gets up to 11, there’s nothing to do but breakdance. It’ll reset your limit break.

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